Kinetic Sequence
Book Strategy
Connected TV, built for measurable growth

Your customers stopped
watching cable.
We help you reach them.

Kinetic Sequence is a CTV advertising agency designing Connected TV, OTT, and streaming TV campaigns engineered around revenue — not reach. Senior strategy, premium streaming inventory across Hulu, Peacock, Netflix, Max, and Roku, and transparent reporting tied to the metrics your board already tracks.

Built for growth-stage brands, legal, healthcare, B2B, manufacturing, and multi-location organizations seeking measurable customer acquisition.

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Trusted since 2014
6+ year average client tenure
5.7× average client ROAS
Senior strategist-led engagements
live_campaign.ctv
Q4 / pacing
Outcome flow
From Impression to Revenue
Campaign Impressions
Premium CTV reach
12.4M
Completed Views
95%+ VCR
9.8M
Qualified Web Traffic
+62% lift
184K
Leads Generated
+38% MoM
4,210
Sales Opportunities
Pipeline +$4.8M
612
Revenue Growth
Return on ad spend
5.7×

Trusted CTV advertising partner for growth-stage brands & enterprises

Gruber Law Offices
Pella Wisconsin
InSinkErator
Huntington Learning Center
The cost of waiting

Every quarter you delay, your competitors close the gap.

0%
of U.S. households now stream content
Your buyers are on streaming — not cable.
3h 30m
average daily time spent streaming
Attention has permanently shifted.
$0B+
in CTV ad spend in 2024
The smart money is already here.
0.0×
average return on ad spend for our clients
Outcomes our partners measure in revenue.
Why Streaming TV

The television your customers actually watch.

Connected TV and OTT advertising is no longer an experiment. It is where attention has settled — and where the next decade of customer acquisition will be won or lost.

Premium streaming inventory we activate

hulu
Netflix
Paramount+
YouTube TV
Roku
MLB.TV
fuboTV
Tubi
sling

Plus 100+ FAST channels, premium publisher direct deals, and programmatic CTV inventory via DV360 and The Trade Desk.

The audience has moved

Cable is shrinking. Streaming is where your customers spend evenings, weekends, and commutes. If your media plan hasn't followed, you're paying to reach an empty room.

Precision traditional TV can't match

Target by household income, intent signals, geography, and life events — then verify exactly who saw the ad. No more spray-and-pray.

Amplifies every other channel

Search lifts. Branded queries climb. Social CPAs drop. CTV doesn't compete with your existing channels — it makes them work harder.

Accountable from view to revenue

Impressions, site visits, leads, opportunities, closed revenue — measured in the same dashboards your team already trusts.

Why Kinetic Sequence

Many agencies sell CTV. We execute it differently.

The difference between a CTV campaign that produces a media report and one that produces revenue is the team running it. Here is where we draw the line.

Specialists, not generalists

CTV is what we do every day — not a service line bolted onto a generic agency. Direct relationships with Hulu, Peacock, ESPN, DV360, and the streaming ecosystem.

Lower CPMs, premium inventory

Our clients average ~$20–$25 CTV CPMs on tier-one streaming services — well below the agency norm — because we buy direct and we buy smart.

Senior team, end to end

Your strategist, media buyer, and analyst are all senior practitioners. No junior account juggling. No layered escalations. One accountable team.

Reporting an executive can read

Pipeline contribution, cost per qualified lead, market lift. Dashboards designed for the CMO and CFO — not for impressing the media team.

0+
Years running CTV campaigns
0+
Average client tenure (yrs)
0.0×
Average client ROAS
$0
Avg. CTV CPM achieved
How we work

Built like a partner.
Measured like a CFO.

We combine deep CTV expertise with senior cross-channel strategy — so streaming becomes a measurable growth lever, not a line-item experiment.

Talk to a Strategist

Total transparency

You see every placement, every dollar, every outcome. No platform markups hidden in line items.

Weekly performance reviews

We translate viewing data into business signal — and act on it every week, not every quarter.

Strategy tied to revenue

Media plans built backwards from your growth goals. Channels sequenced to compound, not compete.

High-intent targeting

First-party data, in-market audiences, and geo-precision reach buyers who are ready to act.

Continuous optimization

Creative, frequency, dayparting, and bidding tuned to outcome signal — not vanity metrics.

Embedded senior team

A senior strategist, media buyer, and analyst integrated with your marketing org from day one.

The engagement

You set the goals. We handle the complexity.

A white-glove engagement designed for executives who want clarity, accountability, and momentum — without adding work to your team's plate.

01

Discover

We learn your revenue model, audience, and current mix. You share goals — we surface opportunities.

02

Strategize

A custom CTV plan engineered around outcomes — inventory, audiences, creative, and budget mapped to your goals.

03

Launch

We handle the buying, trafficking, and QA. You approve the plan. Campaigns go live within days, not months.

04

Optimize

Weekly tuning across audience, creative, frequency, and pacing. We watch the signal so your team doesn't have to.

05

Report & Scale

Plain-English reporting tied to pipeline and revenue. When something works, we scale it. When it doesn't, we adapt.

Most clients are live within 2–3 weeks of kickoff. Your team's effort: a 60-minute discovery call and creative approvals.
Industries

Custom strategy for the industries we know best.

No template campaigns. Every engagement is tailored to your category dynamics, sales cycle, and buying committee.

Legal

Typical challenge

Standing out in a saturated local market without overpaying for broadcast.

Strategic approach

Geo-fenced CTV across premium news, sports, and entertainment apps with frequency capping and call-tracked attribution.

Expected outcome

Sub-$25 CPMs, sustained share of voice, and a measurable lift in qualified intake calls.

Proof

CTV results that show up in the board deck.

A snapshot of recent Connected TV and OTT advertising engagements — outcomes our clients measure in pipeline and revenue, not impressions.

Personal Injury Law · Since 2014
Gruber Law Offices
~$20 CPM
Average CTV CPM achieved
Gruber Law Offices
Challenge

Stay top-of-mind in a saturated Milwaukee legal market without overpaying for broadcast.

Strategy

Direct buys on Hulu, Peacock, and ESPN, paired with DV360 programmatic CTV inventory across YouTube TV, Tubi, Sling, and Paramount+.

Results

A decade-long partnership delivering sub-$20 CTV CPMs, with day-parting and frequency capping that keep every impression accountable to site visits.

CPMShare of VoiceLead Volume
Gruber Law Offices · Connected TV engagementCTV
Home Improvement · Wisconsin
Pella Wisconsin
750%+
Return on ad spend
Pella Wisconsin
Challenge

Drive qualified in-home consultation requests across multiple Wisconsin markets with a lean Connected TV and PPC budget.

Strategy

Third-party and in-market audiences layered with demographic and ZIP-code household targeting on CTV, integrated with paid social, Google Ads PPC, and creative.

Results

750%+ ROAS, ~$25 CTV CPMs — well below agency norms — and a consistent pipeline of high-intent appointments.

ROASRevenuePipeline
Pella Wisconsin · Connected TV engagementCTV
Consumer Appliances · National
InSinkErator
National
OTT awareness footprint
InSinkErator
Challenge

Reach homeowners and kitchen renovators that traditional broadcast can no longer deliver at scale.

Strategy

Premium non-skippable OTT placements on Hulu, YouTube TV, and Roku, targeted to homeowners by life-stage, intent, and renovation signals.

Results

Full-screen brand storytelling to high-intent audiences, with measurable lift in branded search volume and retailer referral traffic.

Branded Search LiftRetail ReferralReach
InSinkErator · Connected TV engagementCTV
Education · Multi-location
Huntington Learning Center
Local
Geo-targeted streaming reach
Huntington Learning Center
Challenge

Drive tutoring and test-prep enrollments across local markets where parents have shifted from cable to streaming.

Strategy

Geo-targeted CTV on family-focused OTT apps, sequenced with paid search retargeting to capture parent intent.

Results

Sustained awareness with parents of school-age children, attribution tied to enrollment inquiries and center visits.

EnrollmentsGeo TargetingCost Efficiency
Huntington Learning Center · Connected TV engagementCTV
In their words

What partners say after the contract.

Executive perspectives on what it's actually like to run Connected TV with our team.

"They run our CTV like operators, not vendors. The reporting is honest, the strategy is senior, and the revenue contribution is real."
CMO · Multi-location Professional Services
"We finally have a streaming partner who measures the way our CFO measures. Pipeline, ROAS, cost per opportunity — not impressions."
VP Marketing · Growth-Stage B2B
"Six years in, the senior team is still on our account every week. That alone separates them from every agency we evaluated."
Founder · National Consumer Brand
Questions

What executives actually ask.

Connected TV advertising delivers full-screen, TV-quality video ads to viewers watching streaming content on smart TVs, streaming sticks (Roku, Fire TV, Apple TV), and game consoles through apps like Hulu, Peacock, Netflix, Max, Paramount+, YouTube TV, and Tubi. Unlike traditional broadcast, CTV is digitally bought, household-targeted, and fully measurable. OTT (over-the-top) is the broader term that also includes mobile and desktop streaming.

No-obligation strategy session
Executive-level consultation
Customized recommendations
No high-pressure sales process
Free strategy session

Ready to see more than views?

A 30-minute conversation with a senior strategist. You'll leave with a clearer picture of the opportunity — whether or not we end up working together.

30-minute call. No obligation. Executive-level conversation.

We intentionally limit new client onboarding to ensure senior-level involvement in every engagement.

What we'll cover
  • Your audience and market opportunity
  • Realistic budget recommendations
  • Expected performance benchmarks
  • Creative strategy for the streaming screen
  • A 90-day campaign roadmap
You'll walk away with custom recommendations — yours to keep, regardless of next steps.